12 weeks · 14 videos · $247 a tier
Three tiers. Here’s every week of each.
Every tier is twelve weeks and fourteen videos. What changes is where you start, how high the miles go and what we work on. It’s all on this page, so you can pick for yourself.
Side by side
The short version. Each tier’s full twelve weeks are below.
Tier I
- For
- Your first marathon
- Before Week 1
- Running 1–3 days a week
- Peak week
- 41 miles (66km)
- Long runs
- Up to 16 miles (25.5km), finishing at marathon pace
- Workouts
- Your first threshold workouts and a 5K time trial
- Race plan
- Negative split
Tier II
- For
- A big PB
- Before Week 1
- 20–30 miles (32–48km) a week
- Peak week
- 54–60 miles (87–97km)
- Long runs
- Marathon pace in your long runs, and a 20-miler (32km)
- Workouts
- A 10K time trial that sets your race pace
- Race plan
- Negative split
Tier III
- For
- A BQ or faster
- Before Week 1
- 30–40 miles (48–64km) a week
- Peak week
- 60–70 miles (97–113km)
- Long runs
- A 20-mile (32km) long-run workout
- Workouts
- LT, CV and VO2max work, and a 10K time trial
- Race plan
- Even split
14 videos · 12 weeks · $247
Tier I
Your first marathon
Your first marathon, or your first time on a real plan. Week 1 is three days of running. By the end you’ll run 16 miles (25.5km) and finish at marathon pace. We cover easy running, cross-training, fueling, recovery, your first threshold workouts, and how to run each half of the race.
Week 1 is three days of running, and we build from there.
- Before Week 1
- Running 1–3 days a week
- Peak week
- 41 miles (66km)
- Long runs
- Up to 16 miles (25.5km), finishing at marathon pace
- Workouts
- Your first threshold workouts and a 5K time trial
- Race plan
- Negative split
or 3 payments of $99
The fourteen videos
- IntroPick your race, count back 12 weeks
- Week 1Easy running is your volume
- Week 2Cross-training
- Week 3Fueling
- Week 4Recovery and a 5K time trial
- Week 5Pacing
- Week 6First threshold workout
- Week 7Long-run workout and carb load
- Week 8Race weekend planning
- Week 9The first half of the marathon
- Week 10The second half of the marathon
- Week 11Taper
- Week 12Race week
- AfterPost-race
14 videos · 12 weeks · $247
Tier II
A big PB
You’ve done one or a few, but now we get faster. You should be holding 20–30 miles (32–48km) a week before Week 1. You’ll peak around 54–60 miles (87–97km), with marathon pace in your long runs, a 20-miler (32km), and a 10K time trial that sets your race pace.
Week 1 is 30 miles (48km), almost all of it easy.
- Before Week 1
- 20–30 miles (32–48km) a week
- Peak week
- 54–60 miles (87–97km)
- Long runs
- Marathon pace in your long runs, and a 20-miler (32km)
- Workouts
- A 10K time trial that sets your race pace
- Race plan
- Negative split
or 3 payments of $99
The fourteen videos
- IntroGoal time, race shoes
- Week 1Easy and steady running
- Week 2Fueling in and out
- Week 3Avoiding injury
- Week 4Pre-workout fueling
- Week 5Breaking down the workouts
- Week 6Mental toughness
- Week 7Long run
- Week 8Peak week
- Week 910K time trial
- Week 10Pacing strategy
- Week 11Taper
- Week 12
14 videos · 12 weeks · $247
Tier III
A BQ or faster
You’re chasing a BQ or faster. You should be holding 30–40 miles (48–64km) a week before Week 1. You’ll peak at 60–70 miles (97–113km), with LT, CV and VO2max work, a 20-mile (32km) long-run workout, and an even-split race plan.
One thing: don’t jump into 50+ mile (80km+) weeks if you’ve only ever peaked around 40 (64km). If that’s you, run Tier II first.
- Before Week 1
- 30–40 miles (48–64km) a week
- Peak week
- 60–70 miles (97–113km)
- Long runs
- A 20-mile (32km) long-run workout
- Workouts
- LT, CV and VO2max work, and a 10K time trial
- Race plan
- Even split
or 3 payments of $99
The fourteen videos
- IntroStudy your course, review paces
- Week 1Fueling
- Week 2Recovery
- Week 3Injury alternatives and strength
- Week 4Workouts
- Week 5Planning race day
- Week 6Volume and intensity
- Week 7Obsess over your race
- Week 8Long-run planning
- Week 910K time trial
- Week 10Race strategy
- Week 11Taper
Week by week
One video a week, on what that week of running needs. The same twelve weeks, three different blocks.
| Tier I | Tier II | Tier III | |
|---|---|---|---|
| Intro | Pick your race, count back 12 weeks | Goal time, race shoes | Study your course, review paces |
| Week 1 | Easy running is your volume | Easy and steady running | Fueling |
| Week 2 | Cross-training | Fueling in and out | Recovery |
| Week 3 | Fueling | Avoiding injury | Injury alternatives and strength |
| Week 4 | Recovery and a 5K time trial | Pre-workout fueling | Workouts |
| Week 5 | Pacing | Breaking down the workouts | Planning race day |
| Week 6 | First threshold workout | Mental toughness | Volume and intensity |
| Week 7 | Long-run workout and carb load | Long run | Obsess over your race |
| Week 8 | Race weekend planning | Peak week | Long-run planning |
| Week 9 | The first half of the marathon | 10K time trial | 10K time trial |
| Week 10 | The second half of the marathon | Pacing strategy | Race strategy |
| Week 11 | Taper | Taper | Taper |
| Week 12 | Race week | Race week | Race week |
| After | Post-race | Post-race | Post-race |
Your training paces
Every tier builds your paces from your own time trials and rechecks them mid-block. Until your first one, put in a recent race and see what your easy days, marathon pace and threshold work look like.
Start with a race you've run.
A recent finish time sets every training pace, a time for every other distance and, if you want it, paces for the heat and altitude you'll run in.
In every tier
- 01
A 12-week plan in our course portal, plus a weekly email once your block starts
- 02
14 videos: an intro, one for each week, and a post-race video
- 03
Paces built from your own time trials, rechecked mid-block
- 04
A fueling and carb-load plan you test on long runs before race day
- 05
Race weekend planning: travel, expo, shakeout, corral, bag drop
- 06
Post-race recovery and your rebuild for the next block
Planning more than one?
$494$741
Buy two, get the third free. That’s 42 videos, one for every kilometer of the marathon, and three training blocks from your first marathon to your first BQ attempt.
Bought one already? Add the other two for $247 within 30 days.
Every launch order ships with the Founder’s Edition.
The companion training journal (a $25 value), pens and stickers. You’ll use the journal every week of the block. In taper you’ll read back through it. After the race you’ll write down everything you remember.
First 250 orders, any tier or the bundle. We mail it to every buyer who gives us a mailing address.
192 of 250 left
Not ready for Week 1?
If you’re not running regularly yet, or your race is under 12 weeks out, start with the free Base Build: easy running, cross-training and a little strength. When you’re done, the quiz will tell you which tier to start.
Still between two?
Go with the lower one. The quiz is four questions, and if you’d rather ask a person, email us before you buy and we’ll help you pick.